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Hello
l am a constantly evolving, art-based creative with a hidden penchant for copywriting and a wealth of experience accumulated over more than 20 years in the design industry. I started my career in my home country, Malaysia, working both agency-side and client-side. As the advertising landscape slowly shifted toward the digital age, and with China at the forefront of the digital boom, I jumped on the bandwagon and made Shanghai my second home in 2013. I have worked at multinational 4A agencies like BBDO, Saatchi & Saatchi, MullenLowe, DDB, and Y&R, handling a wide range of products and services. Along the way, I have also won several international awards, notably the Cannes Lions and Spikes Asia.
EXPERIENCE
2017 - 2019
MULLENLOWE GROUP SHANGHAI
Associate Creative Director
In charge of Johnnie Walker, Magnum, Minute Maid, Western Union, The Peninsula Hotels, Galaxy Macau, Guerlain and Unilever brands such as TRESemme and Lifebuoy
2019 - 2024
4As
Freelance Creative Director
Shuffling between O&M, Saatchi & Saatchi & BBDO Shanghai
2024 - Present
KIAN GROUP
Freelance Creative Director
Overseeing designers for its local and global sub-brands on marketing, branding and communication works.
2015 - 2017
180 CHINA
Senior Creative Group Head
Helped win its first International brand in Shanghai (ŠKODA), followed by Rolls-Royce. Since then other car brands started coming in such as BMW and Porsche.
2013 - 2015
4As
Freelance Art
Started my new adventure in Shanghai, China. Freelanced at various 4A agencies such as DDB, Integer (TBWA), Y&R, O&M, InterOne (BBDO) and BBH.
2009 - 2013
IN-QPHARM SDN. BHD
Art & Design Manager
Headed the Creative Department in a Pharmaceutical company which mostly dealt with its European counterparts such as Germany, UK & Switzerland. Lead the team in developing new packaging designs and other below-the-line materials.
2007 - 2009
ROYAL SELANGOR
Art & Design Manager
Helped establish Royal Selangor as the No.1 pewter brand in Malaysia and increase its presence internationally. Involved in its corporate rebranding in all its showroom including the Visitor’s Center.
2006 - 2007
AZALEA COMM.
Art Director
A medium sized agency with clients ranging from electronics to property. Involved in mostly below-the-line work and the occasional radio ads. Took the opportunity to improve on art direction because of the diversity of clients.
2000 - 2006
FAT-FREE ADVERTISING
Art Director
Originally an in-house Creative department of a furniture company, it slowly transitioned into a small-scale agency as we gained trust from clients outside of the furniture business. Being a young independent agency with more creative freedom, I experimented with layouts and involved more in product photography.
1999 - 2000
MANDATE SAGA ADVERTISING
Assistant Art Director
Brushed up my design skills as I handled design jobs from clients in different industries such as banking and electronics. Here I started to gain more experience in terms of paying attention to details and taking the initiative to correct spelling mistakes even before being proofread.
1997 - 1999
TOPDOT ADVERTISING
Senior Designer / Copywriter
Fresh from art school, I started to learn the ropes in Advertising from two senior people in the industry whom decided to start their own agency. I helped in a bit of copywriting and was involved in event management as well.
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